Summer

"I can't prospect as everyone's on holiday." As we approach August, this is a common excuse for salespeople.

If you’ve been saying this since June 30 and will continue saying it until September 1st, good luck hitting your targets with 2 months off.

Q3 is usually one of my best quarters. Not for revenue, but for pipeline generated. Why?

Because by September/October, decision-makers are already deep into planning their 2027 budgets. You're late to the party.

I closed 2 enterprise logos in December last year from meetings booked in July & August.

So you can look at summer with the weak mindset that everyone is away.

Or you can think:

• C-level and VPs have more time as their teams are away

• You'll have more time too as your colleagues are out

PS, I’m not saying to never take holiday. I’m flying to Ibiza on Thursday for 10 days. BUT that is the reward I’ve given myself after a July of hustling, and when I’m back on August 9th I will hit the ground running again.

Are you prospecting this summer or waiting until September?

Cheers,

Michael Hanson

CEO Cosmic Growth