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silence
Sellers who can't handle silence get hung up on 30% more in the first 30 seconds of a cold call according to Koncert.
I've trained thousands of sellers who ask a question and can't handle a 3 second pause.
So they fill it and kill the call.
How do you fix this?
Ask a question. Mute your mic, take a sip of water and keep your mouth shut.
Do whatever you need to resist the urge to speak.
And it's not just questions. If you're running through 3 problems on a call, pause for 2 seconds after each one before moving to the next.
Give the other person a chance to come in.
Silence isn't awkward. It's where deals start.
Cheers,
Michael Hanson
CEO Cosmic Growth
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