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Secret
Here’s a dirty secret of mine.
My messaging used to suck when I first started in sales. I used to give long winded pitches on calls where I’d be speaking 80% of the time boring my buyers to sleep. I’d send long 300 word emails pitching products and features that were deleted straight away.
This was because I’d wing it on every call and email.
So I created 5 pillars of business development. These help me whether crafting a personalized email, delivering a great cold call, or sending a video to a buyer.
Find out what the 5 pillars are here
Cheers,
Michael Hanson
CEO Cosmic Growth
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