Hate

Here’s a tough pill to swallow - most buyers hate salespeople. So why is that?

Because most sellers think more about themselves and their commission check than their buyer. I call this “the transactional mindset” and it’s why there exists the stereotype of the sleazy salesperson. This is seen in:

• Long emails that use the words I and “company name” more than you and your to talk about your customers

• Cold calls where the salesperson talks twice as much as the other person 

• Generally when the buyer feels like the salesperson doesn’t listen to them, understand what they’re saying and is constantly trying to push them into a corner they don’t want to be in

So what’s the alternative? It’s the curiosity mindset.

I recorded a video breaking down exactly how to build this into your sales process:

Watch It Here

Cheers,

Michael Hanson

CEO Cosmic Growth