Feel

I've coached thousands of salespeople and the majority have this problem:

Their messaging sounds BORING. They treat their buyers like robots without emotions.

Here are some robotic examples with some rewrites that add more emotion:

• ❌ X new law is coming into effect

• ✅ Your lawyers may be nervous & anxious about X law

  _^.

• ❌ Your sales team is inefficient

• ✅ Your sellers hate spending 30% of their day on CRM admin

  ^_.

• ❌ Your AI set up isn't optimized

• ✅ Too much AI bores your buyers with corporate jargon

  ^_.

• ❌ ABC Corp had a security breach

• ✅ Your InfoSec team may feel threatened by ABC's breach

  ^_.

• ❌ Your onboarding process is too slow

• ✅ New hires feel overwhelmed & lost in their first 30 days

  ^_.

• ❌ Your competitors are outpacing you

• ✅ Your team is frustrated watching rivals win deals

Small changes but a big difference in the way they make people feel.

See below some more examples of emotional language you can use:

Cheers,

Michael Hanson

CEO Cosmic Growth