dwell time

The biggest impact on your LinkedIn reach is NOT likes and comments. It's dwell time

That's the amount of time someone stops scrolling to look at your post. Even if they don't comment or like, they're telling LinkedIn "I like this content."

Which means the algorithm spreads it to similar users. I have the data to prove it:

• Post A: 5,000 engagements → 219K reach

• Post B: 500 engagements → 233K reach

10x fewer engagements but 14k more views.

So how do you impact dwell time? With scroll-stopping headlines and images.

• Post A:

"2 Muslims & a Jewish Rabbi collaborated on a new Fish & Chippy in Leeds."

Accompanied by a photo of the 3 fine gentlemen. A beautiful story in a world of division. You stop because it warms your heart.

• Post B:

"The fact Jordan Belfort promotes AI SDRs teaches you everything you need to know about them."

Then a screenshot of Belfort's post. You have to stop scrolling to read the image.

The Fish & Chippy story is one I'm proud of. It's heart warming and hopeful. But the Belfort post forced people to pause longer. 

They had to read the image to understand the hook.

Those extra seconds of dwell time? It's why the reach was high despite much less engagement.

Stop chasing likes. Just make them stop scrolling.

Cheers,

Michael Hanson

CEO Cosmic Growth