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When I first started working in sales, I used to fall in love with deals that were never going to close.
I had a massive problem with attachment, thinking I needed to close every deal.
Once I stopped needing every deal, I started seeing them clearly and disqualifying early.
That freed up hours to go deep on the deals that were real and map multiple stakeholders, share useful content and do proper discovery.
I've trained hundreds of sellers who don't realise how much attachment is killing them.
They waste hundreds of hours chasing deals where:
They're not sure what problem they're solving
The company is way too small to afford their services
They have no information about what matters to the budget holder
Your time is the most precious resource you have.
Stop giving it to deals that won't give anything back.
Cheers,
Michael Hanson
CEO Cosmic Growth
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