AI & Claude

Most salespeople I train use tools like Claude in the wrong way.

The goal of AI is not to replace you. It’s to work as your assistant, do your grunt work and allow you to do more of the work that only you can do.

Whether you use Claude or another tool, here are my dos and don’ts for using AI in sales:

• ❌ Asking it to write your emails to your target accounts

• ✅ Researching accounts in depth, and using that research in your messaging

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• ❌ Sending AI generated emails to thousands of leads

• ✅ Editing and shortening emails that you've written yourself

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• ❌ Writing a cold call script

• ✅ Uploading cold call recordings and identify common persona problems

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• ❌ Writing discovery questions

• ✅ Uploading discovery call recordings to identify most effective questions

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• ❌ Writing entire LinkedIn posts

• ✅ Editing and shortening your LinkedIn content

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• ❌ Writing a follow up email after a call

• ✅ Summarising a call recording and then using that summary to write your own email

The common theme here is don't let AI take away your personality.

Remove yourself from your messaging and you remove your authenticity.

Cheers,

Michael Hanson

CEO Cosmic Growth